The moment when color TV manufacturers are most at risk has been tested and this year has arrived ahead of schedule. Both the traditional color TV companies and the new army of the Internet are in danger of being shuffled out of the game. This is definitely not scaring people!
Many people will say that the color TV industry has reached the most critical time this year. Do you talk about it? It should be noted that in the past two years, TV companies have not only failed to sign major reshuffles, but they have continually emerged a large number of new Internet soldiers and cross-bounded to catch food and eat.
As early as a few years ago, people alleged that the color TV industry would have to reshuffle. The color TV market will only have 3-5 brands left. In fact, there have been more than 20 new products that have just reached the Internet TV market in the past two years. It seems that the color TV market has not been washed, and more and more companies are participating in the food rush.
In fact, the day when a large number of Internet companies entered the color TV market cross-border, it indicates that the industry is ushering in a new round of "changes." In particular, under the impact of new hardware, such as "hardware free" and "below cost pricing," and a large number of new entertainment and entertainment modes such as mobile phones, tablets, and movies that young consumers have begun to transfer from television screens, TV sets have emerged. It is not an exaggeration for the industry to usher in the most critical moment in its development for more than 30 years.
The road has changed
The so-called change of road means that very colorful electric manufacturers will suddenly not walk on new roads and directions. At the same time, the old roads that have come out of previous experience and patterns have not seen the future and hope. As a result, the impact on the color TV market is unprecedented after this road has changed.
For more than 30 years, the common business model of the color TV industry is hardware making money. Whoever has a good hardware product will win more market share. For this reason, major color TV companies have been making continuous efforts in hardware technology at that time. At that time, it wasn't that traditional companies didn't think of making profits outside of hardware, but there was no platform or opportunity.
However, the arrival of the Internet era has led a large number of Internet companies to enter the color TV industry. They are only the first step to grab the color TV market cake. They must also explore the new business model of "content payment hardware is half price or all free", and rely on hardware to make a living. The traditional TV companies are overwhelmed.
Although very colorful electric companies believe that "hardware free" is not a business model, just marketing tools and concepts. But no matter what this thing is, as long as it is gradually accepted by consumers, it is recognized and understood. This is a brand-new development path for the color TV industry.
Compared to the past decades, TV companies have continued to innovate and upgrade their hardware on an ongoing basis. Today, in just a few years, they have been established by Internet companies as the second "free or half-price" new runway for content-charging hardware. Impact. At this time, how do traditional color TV companies compete with their "hardware shields" and "content spears" of Internet companies?
If this trend and the tide are left untouched, traditional color TV companies will only continue to immerse themselves in hardware development and even resort to "resistance and obstacles." Where is the future development space and growth path? Obviously an unknown number.
People have changed
The so-called change of people is the 80s and 90s who started to recognize this colorful society through television. Their lives can no longer follow the footsteps of their parents and ancestors. They think that watching TV is the most important entertainment. In the casual style, TV is the entertainment center of the whole family.
As people’s work pace becomes faster, life pressure becomes greater, and more and more attention is paid to their own health, recreational recreational programs such as yoga, running, mountain climbing, and short-distance tour are gradually replacing television and television. More and more young people love the leisure way.
Even with audio and video entertainment, people are not just watching television. There are more personalized and casual entertainment. For example, computers, PADs, even movies, and future VR. The emergence of a series of recreational entertainment and platforms began to attract a large number of young consumers from the front of the TV screen.
As the eradication of digital cameras, not micro-single but smart phones. The impact on car radio stations turned out to be the same as Internet taxi software. Nowadays, it is not just computers, mobile phones, and PADs that are impacting the status of televisions in home entertainment centers, but increasingly rich personal entertainment and leisure methods.
For example, the constant rise of new entertainment methods such as gymnasiums, farmhouses, and outdoor clubs is becoming more and more popular. This has also become a major factor in the growing coldness of television. Of course, this does not mean that TV will completely disappear in Chinese families. Just to say that television as the protagonist of home entertainment began to degenerate into home improvement accessories. Can not attract and focus more young people's figure and vision again in a short time.
Although televisions still exist, more people do not often turn on the television. Even if the TV is turned on, it is no longer a passive program, but an initiative to find a program that suits them. This also means that young people in a new era are inadvertently overturning their TV watching habits.
The product has changed
The so-called products have changed. It was in the past that people were passively watching television programs from the past and actively selecting various kinds of entertainment content. This also means that people have already switched from the screen to the content to the content of the TV. The core elements that determine the competitiveness of the TV market are shifting from hardware-led prices in the past to content-driven values.
At present, it must be noticed that in recent years, large-screen televisions have been increasingly impacted by a series of ubiquitous display screens, such as mobile phones and tablet computers, as well as computer screens and large screens. Hot spots are divided. TV is no longer the only screen that lets people think about providing entertainment on video screens.
The same is a large-screen TV, if it is only a piece of hardware, or a display. And can not provide rich audio and video entertainment content and services. It will also face the dilemma of being eliminated. It can be said that the hotspots and cores of televisions have increasingly begun to display from large-screen high-definition displays on the outside and to the intrinsic mass of content.
Although the current TV market shipments seem to be growing, the overall TV ratings, usage and purchase rates are declining. If the entire color TV industry no longer takes a new initiative, its market share in the future will be further reduced. For the color TV industry, the "warm frog" effect is very frightening.
More importantly, as the road has changed, people have changed, and the product has changed three major variables, so that the entire color TV industry related companies, whether it is the traditional color TV giants, or the Internet new army, we all face a re-start , repositioning, re-coordinates a series of new challenges!
It is rude to say that the most critical moment that belongs to the entire color TV industry has arrived, and where to go, how to make TV once again become the center of home entertainment, or a new favorite of personal entertainment, will be the color TV manufacturers must recognize and study new Questions! LeTV, Xiaomi, Hisense, Skyworth, TCL worth mentioning, all need to think carefully, the future of the color TV industry in the end should be how to go?
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