How about Xiaomi TV 40 inches? See how these people say

Previously, the first generation of Xiaomi television had been rated by him as "between passing and failing." The reason given by this time of the millet's TV station, Wang Chuan, was: “The materials, manufacturing processes, smart systems, fluency, quantity, and quality have all been leading.”

Especially since 2014, Xiao Mi has provided partners with various contents such as IQUYI, Youku Tudou, Xunlei, and HuaCai who have fully developed their content by investing in shares, establishing cooperation, and so on, providing millet TVs with rich content of “ammunition”.

However, Xiaomi did not make an estimate on the production capacity of Xiaomi TV. “There is a process of ramping up the production line. Our colleagues in the supply chain are on the production line and it takes time,” Wang Chuan told reporters.

The most difficult beginning

For rice flour, 1999 yuan can buy a millet 4 mobile phone, you can also choose to buy a millet TV.

However, why did Xiaomi choose 40-inch TV while TV makers vigorously promoted 4K and large screens?

In Wang Chuan’s view, this is mainly due to the fact that there are many young people in the rice noodles, and they live in rented houses. The size of the houses is small. They hope to have a TV that is suitable for small rooms and is easy to carry when moving.

Xiaomi wants to make the 40-inch TV the ultimate. "The cost of the screen and backlight is the main cost of television, accounting for more than 70%. The Sharp screen used this time is the only tenth-generation line product in the world with a contrast ratio of 5000:1 and a response speed of 6ms," Wang Chuan introduced. In addition, this Xiaomi TV uses the same Ruiyi backlight module as Apple Computer to ensure the stability of the backlight system.

Xiaomi Dawei, vice president and head of television hardware Xiaoqing Dai said in an exclusive interview with our reporter that the hardest thing Xiaomi had to do with TV was the beginning, when the first generation of products was made two years ago.

“Two years ago, Xiaomi was not so famous. The best screen suppliers came from South Korea and Japan. The sales of big-screen TVs and mobile phone screens were separate. At that time, we hadn’t heard of us at all. Naturally, we thought that we were a group of irresponsible bragging. The guy."

This made Xiaomi, who had closed the door, decide that the TV model and the whole machine should be debugged. Soon, Xiaomi made a real mockup and invited these screen makers to Xiaomi. After “proving himself with products”, Xiaomi gained trust from the screen factory step by step.

Dai Qingsong told reporters, "Users' support is the driving force for us to communicate with screen factories. More and more rice flour like our products. Screen factories will also be concerned with such a trend, and they will tilt us more and trust us more."

In addition to screens, TVs should be made "ultra-thin" well, and Xiaomi TV has to overcome many difficulties, such as cost control, heat dissipation, and strength.

Dai Qingsong told the reporter that the transmittance of the LCD panel is only about 5%, which means that 95% of the light is converted into heat and was wasted, while the heat emission requires volume and area, and the ultra-thin is precisely these This is contradictory. To disperse heat quickly in a limited volume, new materials and new processes are needed. These new technologies require Millet to spend a lot of time designing and verifying.

Even with the trust of the upstream supply chain manufacturers, it is not easy to ensure the output.

"Supply chain supply is complex and variable, so if you are not careful, you will be out of stock, or you will accidentally stock it," said Dai Qingsong.

Wang Chuan told reporters: “The television’s capacity control is not easy. We have to place orders 3 months in advance, and the screen is scarce resources, and we can’t get orders because of it. Therefore, our television has exceeded our expectations for most of the time. We are in a state of insufficiency in supply. We are also working hard and have more and more rich experience."

At present, Xiaomi TV is mainly sold in Xiaomi and Tmall flagship stores. In terms of logistics, Xiaomi said that at present, Xiaomi TV has covered 266 cities and regions, and due to the logistics and after-sales services involved, the main users are still concentrated in the first and second-tier cities.

Part of the charge

Behind the launch of Xiaomi TV, Wang Chuan emphasized to reporters that Xiaomi is a company that emphasizes focus. The current core is five products: mobile phones, tablets, boxes, televisions, and routers. Others use investment methods to improve the ecological chain of millet. .

It is not difficult to see from several millet core products that the mobile phone will be the future personal information processing center, and the television will be one of several screens instigated by the mobile phone. With the help of Xiaomi’s box, Xiaomi stepped out from the mobile phone as a personal information center into the first step as a TV screen for home entertainment and information center. The launch of Xiaomi TV was in the Xiaomi mobile phone, box and the operating system ROM. After the product MIUI gained a large number of users and quickly established a brand, Xiaomi used this to penetrate into more application areas and establish Xiaomi's industrial ecological environment.

Millet TV "1999" pricing logic similar to the millet phone: According to Moore's Law and the traditional mobile phone manufacturers' strategy, Xiaomi's pricing is the other way, according to the cost of publishing time - millet's pricing is basically half of their peers, complete in one step. This kind of pricing means that in the early period, it may lose money, but later it will rely on scale increase and component cost reduction to dilute the cost, and even make money through value-added services.

Wang Chuan told reporters that this release of Xiaomi TV uses the Galaxy platform, while the content of other licensees is also being accessed, and the content will be more than doubled in the future.

Chen Xiao, vice president of Xiaomi's content investment and content operations business, told reporters: “More than two-thirds of the video sites have in-depth cooperation with Xiaomi TV”, but Xiaomi TV’s “firm and careful attempt to charge”, that is, in 2015 All domestic movie new films will try to charge before the free time before, but the vast majority of content is definitely free. ”

In addition, Chen Hao said that in 2015 Xiaomi will make breakthroughs in sports events, and strive to win the right to broadcast several major events; and Xiaomi cooperation with Hunan Mango TV will soon be implemented, a large number of exclusive variety shows will be launched next month .
In addition to the video content, Xiaomi also hopes to successfully replicate on the TV screen, which was once brought to MIUI's important revenue source.

"The mobile game has a development process. After several years of development, it broke out two years ago. We believe that video games are in the process of development." Wang Chuan said that Xiaomi is optimistic about the future development of video games, specifically with the PS4 handle The manufacturers have jointly developed high-quality Bluetooth TV game controllers, and at the same time, Millet Entertainment has grown into one of the largest game distribution platforms in China and has established good cooperation with most game manufacturers.

In Xiaomi's ecological chain, Xiaomi TV has become an important part of Xiaomi's smart home.

"The millet TV has accelerated the connection of various smart hardware. For example, we have connected the Xiaomi router. You can remote control your home router to download Blu-ray movies and go home to watch. We will automatically match titles and posters; we also Connected to the small ant camera, when you watch TV, you can open a small window on the screen to monitor whether the baby in the baby room is awake, and we will integrate more intelligent hardware in the future, said Wang Chuan.