According to the latest research report by market research firm iSuppli , the global shipment of OLED ( Organic Light Emitting Diode ) TVs will increase from 3,000 in 2007 to 2.8 million in 2013 , with a compound annual growth rate of 212.3% . Global revenue from sales of view, in 2013 global sales of OLED TV in 2007 will grow from $ 2.0 million to $ 1.4 billion, a CAGR of 206.8%.
iSuppli said that OLED display technology needs to overcome some challenges to have a real impact on the market. First of all, the AMOLED display manufacturing process is still insufficient. As display screen sizes increase, yield loss and manufacturing losses are also increasing. In addition, the lifetime of OLED display materials still needs to be improved. AMOLED suppliers cannot guarantee production. However, OLED TVs also have many advantages. OLED TVs do not require a backlight, so they are more power efficient and more thinner than other technologies. OLED TV response time is very fast, there is no movement blur when watching TV. In addition, OLED TVs are more colorful than other technologies.
Sony in December 2007 in the Japanese market with a price of 1800 US dollars 11-inch OLED TV, first entered the market. Some manufacturers, including Toshiba and Matsushita, are expected to enter this market in 2009 .