In this year's CES Asia, PPTV TV launched a 49-inch large-screen TV new 49P2, showing the hardware layout of this decade-old Internet video service company.
This large-scale TV screen adopts LG original four-color 4K screen, side-entry ELED backlight, the thinnest point of the body is only 8.9mm, the base is made of zinc alloy material, and the rear shell part adopts pure single arc surface, May 20 On sale on the day. In the first year of purchase, the user can obtain a full value product worth 360 yuan, including La Liga and other paid items. Chang Jiang, general manager of the PPTV Home Internet Division, revealed to the First Financial reporter that in late May of this year, PPTV will launch a self-developed large-screen sports event product.
Last year PPTV began to deploy the home Internet side, formally entered the large-screen market, launched PPTV's own brand TV, PPbox intelligent set-top box, based on the large-screen side developed PPos and large-screen APP software. At the end of September last year, the 43P small and medium-sized smart products launched by PPTV also achieved good sales. Can PPTV rely on the big screen to develop an unusual development path?
Chang Jiang told the First Financial reporter: “PPTV has TVs and boxes. In fact, we have also launched our own APP. Turning content and smart TV on is the biggest advantage that PPTV can surpass its competitors. PPTV was first started from sports broadcasting. The number of sports users has exceeded 200 million; from the perspective of movies and TV dramas, PPTV also produced a series of dramas such as "Naruo Kee", and the number of non-sports users has exceeded 250 million.
Last year, PPTV had just won the right to live broadcast of the 380 games in La Liga for 5 years and joined the battle to win the right to live sports events. And for the PPTV sports that have been cultivating for more than a decade in the sports industry, 2016 will be a crucial year. This year will be the first year of independent operation of PPTV Sports. Prior to that, Zhang Xun, general manager of PPTV Sports, stated: "In 2016, PPTV Sports will adopt the strategic idea of ​​'moving copyright upstream + consolidating platform advantages + expanding downstream industries' to create a sports copyright management system. The "all-sports" industrial chain including autonomous competition operations, live broadcast and content output, sports marketing, and industrial development. â€
"Event + platform + content" seems to be a good strategy. This year it will coincide with the Olympic Games and the European Cup two major events, then PPTV can take the opportunity to snatch more market share? A few days ago PPTV Juli released microblogging " See you†indicates a greater change. The industry has speculated that this unexpected "goodbye" will bring PPTV to the spotlight. The PPTV marketing department staff will silently say that PPTV will create a more dynamic and younger platform.
Market participants speculated that the current war in the video field, the high price of copyright, perhaps this time PPTV's suspected force to get up, is seeking a possibility of the hint. "But this does not mean giving up on the online video field. How to open up new models will become the biggest challenge for PPTV in the future." An ex-PPTV employee who asked not to be named told the First Financial reporter.
However, the more likely is the PPTV's own strategic adjustment. From the perspective of PPTV's recent actions, PPTV is no longer a pure network TV provider. The five-year La Liga rights for broadcasting alone, the various hardware, online home-made dramas, and comics industries that have been released, how to better reset the strategic layout of these departments and bring greater profit prospects?
This large-scale TV screen adopts LG original four-color 4K screen, side-entry ELED backlight, the thinnest point of the body is only 8.9mm, the base is made of zinc alloy material, and the rear shell part adopts pure single arc surface, May 20 On sale on the day. In the first year of purchase, the user can obtain a full value product worth 360 yuan, including La Liga and other paid items. Chang Jiang, general manager of the PPTV Home Internet Division, revealed to the First Financial reporter that in late May of this year, PPTV will launch a self-developed large-screen sports event product.
Last year PPTV began to deploy the home Internet side, formally entered the large-screen market, launched PPTV's own brand TV, PPbox intelligent set-top box, based on the large-screen side developed PPos and large-screen APP software. At the end of September last year, the 43P small and medium-sized smart products launched by PPTV also achieved good sales. Can PPTV rely on the big screen to develop an unusual development path?
Chang Jiang told the First Financial reporter: “PPTV has TVs and boxes. In fact, we have also launched our own APP. Turning content and smart TV on is the biggest advantage that PPTV can surpass its competitors. PPTV was first started from sports broadcasting. The number of sports users has exceeded 200 million; from the perspective of movies and TV dramas, PPTV also produced a series of dramas such as "Naruo Kee", and the number of non-sports users has exceeded 250 million.
Last year, PPTV had just won the right to live broadcast of the 380 games in La Liga for 5 years and joined the battle to win the right to live sports events. And for the PPTV sports that have been cultivating for more than a decade in the sports industry, 2016 will be a crucial year. This year will be the first year of independent operation of PPTV Sports. Prior to that, Zhang Xun, general manager of PPTV Sports, stated: "In 2016, PPTV Sports will adopt the strategic idea of ​​'moving copyright upstream + consolidating platform advantages + expanding downstream industries' to create a sports copyright management system. The "all-sports" industrial chain including autonomous competition operations, live broadcast and content output, sports marketing, and industrial development. â€
"Event + platform + content" seems to be a good strategy. This year it will coincide with the Olympic Games and the European Cup two major events, then PPTV can take the opportunity to snatch more market share? A few days ago PPTV Juli released microblogging " See you†indicates a greater change. The industry has speculated that this unexpected "goodbye" will bring PPTV to the spotlight. The PPTV marketing department staff will silently say that PPTV will create a more dynamic and younger platform.
Market participants speculated that the current war in the video field, the high price of copyright, perhaps this time PPTV's suspected force to get up, is seeking a possibility of the hint. "But this does not mean giving up on the online video field. How to open up new models will become the biggest challenge for PPTV in the future." An ex-PPTV employee who asked not to be named told the First Financial reporter.
However, the more likely is the PPTV's own strategic adjustment. From the perspective of PPTV's recent actions, PPTV is no longer a pure network TV provider. The five-year La Liga rights for broadcasting alone, the various hardware, online home-made dramas, and comics industries that have been released, how to better reset the strategic layout of these departments and bring greater profit prospects?
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