[IT168 News] On December 1st, the "QDs Display Device Technology Alliance Specification Conference and Suning Color TV Co-organized by the China Electronic Chamber of Commerce, Color TV Technology Innovation Alliance, National Digital Audio and Video and Multimedia Product Quality Supervision and Inspection Center, and Suning Cloud Business. The Crazy Provinces List Launching Ceremony was held at the Suning Plaza in Shanghai Pentagon Plaza.
Since TCL launched the first quantum dot TV H9700 in China in 2014, after two years of development, quantum dot technology has become more and more sophisticated. Quantum dot TV has conquered consumers with its excellent color reproduction capability and has become a consumer of high-end color TVs. "darling". In addition, quantum dots, which are inorganic materials, can effectively enhance the service life of televisions. According to the monitoring data of Ovid Cloud Network, in the high-end product market of the color TV industry in the first three quarters of 2016, the proportion of TVs with high color gamut is about 5%. This also means that quantum dot technology is one of the core strengths of television manufacturers in the color TV market. According to data from NPD Display Search, the market demand for global quantum dot materials will grow from less than 2.5 million square meters in 2015 to nearly 25 million square meters in 2020, with an average annual compound growth rate exceeding 50%.
In order to promote the rapid popularization of quantum dot TV in the high-end consumer market, the Color TV Technology Innovation Alliance has issued the "Quality Point Display Device Technology Alliance Specification" (hereinafter referred to as the specification), covering color gamut coverage, brightness, contrast, and viewing angles. Quantum TV was defined. Just on the eve of the press conference, the compliance testing center of the Digital TV Standards Department of the Ministry of Industry and Information Technology conducted a test on mainstream Quantum TVs in the market. Among them, TCL, the leader in the domestic quantum dot TV market, has received high praise for its outstanding technological advantages. From testing the market in 2014 to launching product series in 15 years, and launching XESS high-end sub-brands this year to form the most powerful quantum dot TV camp, TCL has continued to make major breakthroughs in sound quality and other aspects, and has strongly promoted the civil use of quantum dots. , commercialization and marketization.
As for the development of domestic quantum dot TVs, Xie Fan, general manager of TCL Multimedia China sales company, said at the conference that the technology upgrade of the color TV industry is driven by consumers’ constant pursuit and improvement of quality of life. Quantum dot TV is also This came into being. With the upgrading of domestic consumption, color TV consumer groups have undergone great changes, from the original olive type to dumbbell type. Some consumers are pursuing quality of life. They need better products to bring about a better quality of life experience. Others are pursuing cost-effectiveness. So quantum dot technology and products face those consumers who have a special pursuit for quality of life. At the same time, Xie Fan also stated that "the technology that consumers recognize is a good technology and the product that consumers like is a good product."
Xie Fan introduced that, at present, for high-end people, TCL has listed a flagship version of the X1; for high-end people, TCL listed a light luxury version of the C2, the formation of the X and C two series, more than ten products of the strongest A large number of sub-dot television camps. At the same time, TCL also pioneered the use of industry-leading technologies such as surface technology, brilliant image quality engines, and ecological HDR technology, to create a rich product camp.
According to the results of the first public test conducted by Territor Laboratories before the domestic authority, the color gamut coverage of TCL XESS X1 QD TV is the highest in the Territory database, exceeding the database average of 22.4%, 7.28% higher than OLED products. . In addition, the average brightness of the X1 reached 488 nits, which is also the highest value of the Territory database and exceeds the average value of the Territory database of 56.4%; brightness is more than 270% higher than that of OLED products; HDR peak brightness is 1630 nits, Exceeded the average 77.9% of large databases of similar products. The eye-catching performance of the X1 also won the dedication of Ms. Lang Ping, the national women's volleyball coach.
It is understood that the sales volume of TCL Quantum TVs has increased by 69% year-on-year, and the sales of TVs with 65-inch or more quantum dots have increased by 711% year-on-year. Xie Fan pointed out that TCL will continue to increase R&D investment and production of quantum dot TVs next year, actively expand the camp of quantum dot products, satisfy the preferences of different consumers, and make quantum dot TV an irreversible high-end consumer trend.
According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, as an innovative technology used in the liquid crystal field to create more realistic images, quantum dot TV has become a new direction for many manufacturers to compete, and it is also the biggest bargaining chip for liquid crystal and OLED competition. Its advantages in image quality, cost, power consumption, and life expectancy will surely activate consumer contacts to a large extent and increase the enthusiasm of consumers to purchase. Quantum dot TV is expected to enjoy a wide range of popularity.
Tao Jinghai, assistant president of Suning Cloud Marketing Headquarters, affirmed at the meeting: “The rise of Quantum Dot TV shows that the color TV industry is in a stage of going upwards and is moving from a cargo to a brand. Suning is a channel provider and wants to The factory and the upstream create value together, and help the entire color TV industry to accelerate the transformation of high-end and branding, and eventually promote the upgrading of the entire color TV industry.†“The high-end development of color TV market is inseparable from the continuous development of sales channels.†Xie Sailing agrees with this. With the official release of the "Code," TCL will join hands with Suning Appliance to create a carnival for Quantum Dot TV and launch a series of promotional activities. The XESS quantum dot curved TV X1 will be given a value of 3999. Yuan's 2016 Spring Festival Gala and other robots. In addition, starting from December 9, TCL will also join the United States Hollywood blockbuster "Happy Voice" to launch a marketing campaign throughout the New Year's Day and Spring Festival stalls, using the influence of the Hollywood film IP to help break through the popularization of television.
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