With the development of information technology, the mobile Internet will also be facing the end. The era of new Internet of Everything is coming. In 1999, when researchers at the Massachusetts Institute of Technology proposed the concept of Internet of Things, I am afraid that he did not expect the Internet of Things. Become a battle for all companies. Data shows that in 2025, IoT technology will be everywhere, and many devices will be connected to the Internet, even if it is the most common cup.
The Internet of Things has shown rapid growth in the world. In the next few years, the number of IoT devices will reach tens of billions of dollars. Compared with the mobile Internet, the Internet of Things is dozens of times larger than the Internet. Bringing tens of trillions of economic value.
However, the Internet of Things faces the fragmentation and diversification of the platform. It is difficult to use smartphones as the core of the mobile Internet. So Apple and Google, the two technology giants who dominate the mobile Internet, are scrambling for future markets. In the face of the next trillion-level market, there has been no successful model so far, making this road to the future particularly difficult. Who will be the first to succeed in the Internet of Things when they cross the river? Or who can find the way to the future, and guide and promote the development of the Internet of Things industry.
The battle for smart home: Who can Apple Google become the master of smart home?
As the most promising market in the field of Internet of Things, smart homes will grow rapidly in the world in the next few years. Before the mass adoption, especially for Apple and Google, which have a large user base, it is more important for cutting into the smart home field. For the excitement. Google acquired Nest in 2014 for $3.2 billion, and announced to the technology industry that it will enter the Internet of Things. So in 2014, Apple released the HomeKit smart home platform to connect smart devices in users' homes and through iPhone and iPad. Wait for Apple devices to unify the various smart home products in the home.
Up to now, Google’s exploration on this road has never stopped. It integrates its independent IoT departments at the operational level, especially the restructuring of Nest into the Google IoT department, and at the 2016 Google I/O Global Developers Conference. In fact, it is the launch of the smart home core product - Google Home. Although this is a hardware product that focuses on music entertainment and voice search, Google Home will also become the control center of home devices, making it a platform-level product that competes for controlling the home, becoming the center of smart home, connecting TV and audio. Home devices such as sockets, lighting, and air conditioners provide voice control for the entire home environment through Google Home.
However, Apple is also full of infinite enthusiasm for HomeKit. After nearly two years of exploration, at the 2016 WWDC conference, Apple also released HomeKit-based application Home, and this year's upgraded iOS 10 system comes with HomeKit control portal, giving All HomeKit hardware provides a unified management portal and interface. At present, major home furnishing manufacturers have announced support for HomeKit, directly integrated into an application called Home, and Apple's third-party developers also open Siri SDK, which will make Siri voice assistants more intelligent. At the same time, HomeKit will also integrate Siri, through voice to control all the smart home appliances in the home, Apple open its voice assistant Siri behind, Apple wants to compete for the key behind the voice connecting the people and the machine door, when the door is opened, It means that countless treasures are included in the bag.
Apple's iOS 10 system comes with a home control portal, and Google's release of Google Home products makes it possible to control the family. Yang Jianyong further pointed out: "Although smart homes still have a long way to go, the industry needs brand, technology, capital, etc. The giants of superior resources have explored a path to success. In this crowded smart home market, Apple and Google are bound to promote the further development of the entire smart home industry, which will bring a new wave of enthusiasm. â€
The battle for in-vehicle systems: Who can Google and Apple become smart car winners?
When it comes to smart car topics, it is no stranger to Google's driverless cars. Of course, in the next five years or so, Apple cars are expected to enter the market, and Apple also admitted that it is developing driverless cars. However, drones are still far away. However, to realize the intelligence of the car, just like when the mobile phone is transformed into a smart phone, the core lies in other, Android and iOS become the large operating system of the smart phone. For the automotive field, Google and Apple also released the operating system for the car.
In 2013, Apple announced its move into the automotive field, announcing the iOS in the Car program. In 2014, Apple officially released its name to the CarPlay in-vehicle system, releasing a strong signal to other companies in the technology field, namely, competing for the smart in-vehicle system market. Since the car intelligence has become a trend, then the car operating system is bound to be the first battlefield of the technology giants. Naturally, the giant of Google is also indispensable, and the car system Android Auto is also launched for the automotive field.
At present, there are more than 100 models of CarPlay in-vehicle systems, including manufacturers such as Audi, Ferrari, Mercedes-Benz, Volvo and many other well-known manufacturers. Because Apple CarPlay has greatly promoted the development and popularization of the Internet of Things, Apple CarPlay also won the "Best of the Year". Car Technology" award. However, the models compatible with Android Auto have reached more than 100 models, covering many well-known car manufacturers such as Lincoln, Buick, Cadillac and Volvo. Many models support both CarPlay and Android Auto. For many automakers, Apple and Google’s in-vehicle systems are regarded as the core strategy of traditional automakers, relying on technology giants such as Apple and Google. Improve the smart driving experience and make people's travel more convenient, safe and comfortable.
The battle for artificial intelligence: Google and Apple who will win the future
In recent years, artificial intelligence has developed rapidly, especially in this year. It has been an unprecedented boom in the world. In this field, Google has been at the forefront. Artificial intelligence is not only Google’s core strategy, but also giving AI capabilities to robots. Heavy, even Google CEO Pachai has claimed that this era will even be dominated by Google.
Artificial intelligence is expected to become the focus of the development of the technology industry in the next 10 years or even longer. In particular, the technology giants in the US Silicon Valley are promoting this technology development. Google has not only acquired many innovative companies in the field of artificial intelligence, but also established quantum artificial intelligence experiments. At the same time, it has created the world's largest artificial intelligence neural network. Google wants to change the future of mankind through technology. Everyone is familiar with Google's unmanned driving. The core behind it is the breakthrough in artificial intelligence.
In the frontier science and technology fields such as artificial intelligence, there is less information disclosed by Apple. Only from public information shows that Google is far ahead of Apple in artificial intelligence technology, but Apple's secrecy culture factor cannot be ignored for its artificial intelligence. Artificial intelligence technology must rely on products or services. Artificial intelligence technology will continue to appear in more and more devices and services. Intelligent voice assistant Siri is the most obvious way for Apple to deploy artificial intelligence.
Voice and image human-computer interaction, so that the machine can read you, and then execute precise commands. According to Yang Jianyong, a senior person in the Internet of Things, many intelligent devices including the Internet of Things are inseparable from artificial intelligence and new voices, images, etc. Machine interaction, and in the era of the Internet of Everything, based on the two super-imports of image and voice, natural Apple will not miss the frontier of human functional intelligence, Apple also acquired many innovative companies in this field, just last October Apple acquired an artificial intelligence company, the British voice technology startup VocalIQ, the most important development of artificial intelligence software, which can help computers and users to have a more natural dialogue, which will help Apple improve Siri. At the same time, Apple also acquired EmoTIent, which can use artificial intelligence to analyze people's facial expressions to interpret their emotions. Siri can not only talk to you naturally, but also want to read you in the future. Maybe Apple uses EmoTIent technology. To understand the emotions of users, use facial recognition to interpret people's emotions and read you.
As smartphones become saturated in the global market, and the mobile Internet will also face difficulties, it is replaced by an era of Internet of Everything. Although Apple relies on a single product line, Apple has activated a total of 1 billion devices, with billions of dollars. The advantages of the equipment, unmatched by any manufacturer, Apple is at the core of the IoT industry chain, and is an important player in many fields such as mobile payment, smart home, smart car and artificial intelligence.
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