The smart hardware wind that started to blow up from Google Glass has become a tornado after two years of brewing. Entrepreneurial words must be called intelligent hardware. Chatting must talk about hardware entrepreneurship. There must be hardware links in the meeting, and a large number of intelligent hardware products emerge. From small teams to large companies are very active, it can be described as barbaric growth, the explosion of smart hardware and small universe. There are even opinions that smart hardware is the future of the mobile Internet. The Chinese technology giants highly recognize and act in this way, such as Tencent, Baidu, 360, Xiaomi and Ali are actively deploying.
Now we can see that various hardware products with the name of "smart" have already come to the fore, smart bracelets, cups, glasses, smart toilets, cabinets, curtains, faucets, shower rooms, drying racks, robots, etc. There are endless stream of hardware items. How to make a burst of money and get recognition from consumers is not so easy.
Where is the difficulty?
Whether you are an intelligent hardware practitioner or a smart hardware enthusiast, you will find that it is just a transition on the eve of the outbreak, but it is indeed the most important step. Xiaomi is applying around MIUI, Ali relies on business cooperation card and Alibaba Cloud to seize the entrance, 360 is based on product shop users, and Baidu is open to the cloud. The industry also has a view that "hardware + chip + big data" has become this Industry practitioners have a general understanding of intelligent hardware, but isn't the hardware with these elements intelligent hardware?
In the four development stages of the big waves, the intelligent hardware industry has a long way to go.
In fact, it is not easy to do intelligent hardware, from industrial design to software development, cloud service construction, mold opening, and sales. Such entrepreneurial costs are high, time is long, profitability is difficult to predict, and it involves the supply chain and sales channel system. The two thresholds are insurmountable by grassroots startups. Even big companies such as 360, Ali, and Baidu can do nothing, even if large companies have money, they may not be recognized by consumers. When giants enter these markets, hardware is sold free or low-priced, the price of smart devices is continuously lowered, and entrepreneurs do not have enough R&D funds, which is a big blow to start-ups and is not conducive to innovation in smart hardware industry. The outbreak of thinking.
The current market situation is that the potential demand is huge. For example, air quality monitoring, air smog removal, and air purification seem to be in the market of tens of billions; but the average consumer is not strong, and the price is the product. High and inconvenient to operate, the real mass market is far from being activated.
The market is a very important determinant. In particular, although the foundry is highly developed, developers only need to design well. If the scale cannot be formed, the supply chain may not support it. If the supply chain does not support it, the product The cost is high, which is the main reason for the high price of early smart devices, but also makes many start-ups fall into the dark before dawn.
Today, many products in the smart hardware industry cannot be sold out, and users do not buy it. Another important reason is that the functions of the products are mostly user-necessary requirements. It is not the core and real needs of users. Personally think that the smart cup with a price of up to three or four hundred yuan can make a scientific drinking water plan according to personal physique, activity and water consumption. This function looks really cool, but it will be unrealistic to use it. At least I won't buy a smart water cup like this.
The current market is still in the early stage, the channel is not open, and it is still necessary to work together.
Behind the explosion is innovation
The “Finding Explosives†event sponsored by the Shenzhen Smart Family Association followed the online and offline judges to select the top 20 products after the four rounds of exhibitions in Shenzhen, Guangzhou, Beijing and Shanghai. On this basis, on April 28th, the “Finding Explosives†campaign was conducted in the top 20 live webcast PK competitions. After the professional judges and 100 on-site public judges, the final geek baby-smart buckle, LED lights music pulsating speakers, smart home air guards, kitten smart home housekeeper, music home security suite, onespace wonderful private cloud storage, Huawei glory cube, fast wheel EVA self-balancing unicycle, orange water glass, Le Orange smart suit 10 Smart hardware products won the top 10.
The reason why these products can become explosive products, we find that the genes behind them are innovations, whether it is the innovation of the product itself, the innovation of industrial design, the innovation of ideas or the innovation of market positioning channels, innovation is the root of its explosion.
For example, this geek baby-smart buckle, perhaps it does not have much technical content in the product itself, but its market positioning is very detailed and accurate, grasping the new age environment, young mothers can not change urine in time Rigid demand for not wet. And Geek Baby can use a keen eye to observe the life of mother and baby, and capture the potential needs of maternal and child life. The intelligent buckle product pays attention to the healthy growth of infants and young children aged 0-1.5 years, so that the baby's small butt no longer has red spots. As a father, I am very interested in this product. It is conceivable that the innovative attitude determines the survival rate of intelligent hardware products.
After Google announced a $3.2 billion acquisition of Nest, smart devices around the home space began to attract more attention from entrepreneurs and investors. Users also accept such products relatively early, and family security products appear more frequently at home and abroad. For example, Ou Ruibo started to receive a gas alarm from Xiaomi, and began to be embarrassed by Xiaomi. In traditional home appliance manufacturers such as Haier, security is an important part of pushing its uHome smart home platform.
In this search for explosive products, there is also a security product, with the "rigid demand + offline control center" way to open the offline and online cloud platform, the kitten smart home housekeeper is the only free video call. In videophone products, the kitten is the only one with security features. The system based on the kitten host can be used for subsequent upgrades, such as one-click shopping, information query, remote service, and so on. In the future, the kitten will also open the interface of the host to allow more devices to access.
Advances in technology have made virtual reality more popular, and a driving force behind the upsurge is Facebook's $2 billion acquisition of Oculus VR Virtual Reality. After that, we not only saw the emergence of similar technical team products such as ant VR in China, but also saw that Samsung also launched its own similar product, Gear VR, which shows that the trend of virtual reality, mainstream consumer electronics manufacturers are also chasing .
The Nibiru Dream 3D game set in this explosion event spans more than ten models of virtual reality peripherals such as helmets, gloves, handles, and bracelets, and can be linked to create the ultimate virtual reality gaming experience. Through the innovation and expansion in the field of virtual reality, users can freely navigate through the virtual and real world and enjoy the fun of virtual reality.
The idea of ​​teaching and learning is very good, and we have always been providing quality education. Alpha Smart Humanoid Robot is such a product, which provides a smarter and more interesting way of life entertainment for consumers who love fashion, technology and fashion products. With 16 joint degrees of freedom, the robot can perform a variety of complex movements; it can automatically sense the balance of the body; maintain a series of leading technologies and innovations in the industry, and enjoy a number of national technology patents, such as invention patents, utility model patents, Design patents, software copyright patents, etc. Users only need to operate the computer to edit the robot movements they want, and jump the little apples. However, I can't help but ask, what is the price? Some staff members have revealed that the Alpha intelligent humanoid robot has a price of more than 5,000. I am worried about this. My children are only one and a half years old. When they are not happy, give me the robot. After a few strokes, I have lost more than 5,000. Therefore, the author believes that the price of intelligent hardware is actually a key factor. How to improve the supply chain is very important, and innovation requires a solid foundation.
In addition, there are also some products that are very attractive, such as the fast-wheel EVA self-balancing unicycle, LED light music pulsating speakers, smart home air guards and so on. From this we can find that the intelligent hardware industry now has new technologies, new products and new models appearing every day. The waves are constantly changing, and they are gradually developing in the direction of parity and intelligence. To cope with such a changing environment, we must rely on multiple parties and practice basic skills and early layout to further promote the maturity of the intelligent hardware industry with an open ecological soil.
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