"At the end of December, we will officially announce the significant progress of the LeTV Supercar Industrial Park."
"On January 3, LeTV will release its first production car in Las Vegas."
On the afternoon of December 11, at the mentor's sharing meeting of the 2016 (15th) China Business Leaders Annual Meeting, LeTV founder Jia Yueting released two explosive news, all about LeTV.
Everyone knows that LeTV’s difficulty this time, the second very important reason is related to the car. The other is about the LeTV phone. Many people think that LeTV is an Internet company. What are mobile phones and cars?
Jia Yueting gave the following answer:
Eight years ago, people still thought that mobile phones were a communication product, and Jobs said it was a mobile Internet product. When Apple made it a mobile phone, the Internet, and one of them, Apple became the world's greatest company.
Four years ago, when people still thought that television was a home appliance, Coke considered it a home Internet ecosystem. When one day, Let's let it integrate content, cloud, application and the Internet, the real ecological TV was born, it subverted the entire TV industry; when the big screen and the Internet merge, it has broken the innovation and ecologicalization. The company's music vision of the anti-model subversive concept emerged.
Now, people still think that the car is a travel tool, and we think it is a traffic Internet ecosystem. When one day we let it integrate electricity, intelligence, sharing and the Internet, it will subvert the entire automotive industry. When the car and the Internet are going to merge, there will be a company that goes beyond Apple, and LeTV will most likely be the company.
Jia Yueting said that insisting on doing a car is a dream of blue sky dreams from his heart and a revolutionary dream of the automobile industry. "We have been blindfolded for the automobile industry for three years and invested a lot of resources and energy. In our eyes, it is a very great cause. At the same time, it is also a mission-oriented business, although in most people's eyes, LeTV is an Internet company, and car is the most unconventional existence."
Four months ago, LeTV announced the news that LeTV supercar settled in Moganshan, Zhejiang. The day before yesterday, LeTV officially got the plot.
Jia Yueting played a short film of less than 1 minute on the spot. LeTV’s upcoming car started faster than the fastest three cars in the world. Jia Yueting said that 99% of people believe that an Internet company is not believed. By mastering the core technologies of batteries, motors and electronic controls, the car has such extreme performance.
Jia Yueting said, "This is a video that we are very proud of. I believe that it is also a video that will make every Chinese proud. In this video, although it is very short, it has already told everyone that it is possible, even As a result, China is able to manufacture the world's most advanced automotive products, which I thought was totally unimaginable in the past. Whether investing 100 billion or 500 billion, China can create the world's most extreme performance and limit. Technology products, this can not be achieved in the traditional gasoline era. However, when the real era changes, the power given by the times, the possibility of subversion, I hope that LeTV can be the first to seize this world. The opportunity for Chinese companies can truly make China's auto industry complete a century-long leap in a very short period of time."
The performance of this car is not achievable in the traditional gasoline era. Reminiscent of Jia Yueting's blue sky dream, it is conceivable that this will be a new energy car.
Regarding the stock price and suspension of LeTV, Jia Yueting also explained that "LeTV is our holding subsidiary. I can talk about it. LeTV will actually complete a round of large-scale financing in the next month. This is also In this difficult period, investors have a firm recognition of the Internet ecological model. Since the beginning of November, after more than a month of hard work, the difficulties of LeTV have been solved to a certain extent. This year's TV should create a very large The sales record, our music pro3 mobile phone has also begun to sell normally, this phone is in short supply from the birth, it also proves the ability of LeTV to sell high-end, high-priced mobile phones, but also proves the speciality of music fans to LeTV products. Recognition.
Jia Yueting said that he is not so concerned about the stock price. "Although many people will say that LeTV will pay attention to stocks, Laojia pledges 80% of the stocks to the present. This is indeed true. In order to realize my dream, I am willing to take all my personalities. Even life is coming in. I also hope that through hard work, all investors, including investors in the secondary market, will bring long-term returns and even excess value. The stock price decline is only temporary, as long as it continues to create value for business. To create value for society and create value for shareholders, I believe LeTV will become the most valuable stock in China's capital market."
The following is a record of Jia Yueting's speech:
Internet Ecology Model Represents the Future: Dream On and All In
good afternoon everyone! Last year, I was invited by Chinese entrepreneurs for the first time to make a public keynote speech. I introduced the globalization of LeTV Ecology and our dream of breaking through the smog and transforming the automotive industry for a hundred years. Today, I want to talk about reality and the future with you.
Just last month, on the occasion of the 12th anniversary of LeEco, I sent a full letter of letters inside LeTV. It deeply reflects on the problems behind the miracle in the first stage of the rapid development of the company's ecological strategy, and announced that the rhythm of the ecological strategy has entered a new stage. I did not expect that this letter actually caused an uproar. In the past month, LeTV has occupied the headlines of major media.
" Behind the LeTV turmoil: the collision of two kinds of thinking"
You can see all these articles about LeEco in these days: "Ponzi scheme", "Deron", "on the verge of bankruptcy", and even alarmed Mr. Treasurer in a certain state in the United States... all kinds of sensational The label is on LeEco. I am afraid that I am especially grateful to some people for the planning and promotion behind them - because people often say that it is not your friend who is sending you to the podium, but your opponent.
In the near future, the black hand has become more and more arrogant, trying to pass the storm of the non-listed company LeEco to the listed company LeTV. On December 6th, a well-planned plan made an abnormal drop in the stock price at the end of the day, trying to interfere with the major issues in our planning. LeTV has applied for suspension of trading and verification of the cause of the change, and our industrial resource integration has continued smoothly.
Here I want to send them a sentence: the more hacked, the tougher, the sand field. What's more, LeTV has many investors who have followed us for many years; there are many entrepreneurs who understand the difficulties of entrepreneurial innovation, trust and support for LeTV, and many entrepreneurs and fans. Of course, there are millions of users and fans.
At the investor exchange meeting last month, the first shareholder who stood up and asked questions told me that they wanted to cast their own BAT in A shares. He is worried that LeTV will change its strategy next.
I know that LeTV carries the expectations of many long-term value investors. From the very beginning, it was a company deeply rooted in China's domestic market and local investors. In the past few years, the traffic dividends in the PC era have been exhausted, and the tickets for the mobile Internet have been divided by BAT, and most of them are overseas venture capital and investors. Since then, the Internet industry has increasingly become monopolized.
In this environment, LeTV has two choices. First, follow the old road of security and tradition, to be the extension line of the traditional Internet and hardware giants leading the industry, waiting for the fate of being dominated, or withdrawing after the merger and acquisition; second, struggling to break out and exploring a brand new The road becomes a new species with subversive and value creation power.
LeTV chose the latter. In 2009, it gradually upgraded from an online video site to an ecosystem that was vertically integrated and horizontally open. In recent years, we have achieved some achievements and created some miracles: In 2016, LeEco's total ecological revenue was 50 billion. Last year, this figure was close to 20 billion, a year-on-year increase of 150%. Among them, the listed company LeTV.com is actually delivering a high-growth transcript: LeTV's 2010 IPO revenue is 238 million, and its revenue is expected to exceed 20 billion in 2016. The revenue growth in the past 6 years is near. hundred times!
The super TV in the listed company system will soon break through the sales target of 10 million units. In the high-end market, the international brands such as 3S will be far away from each other, and the sales in the entire smart TV market will be far ahead; The super mobile phone in the company's LeEco system will also set a sales record of 20 million this year. In the market where mobile phone competition is fierce, it has become the fastest growing brand in the whole industry in 2016. With these two smart terminals as the "hard" entrance, LeTV operates to maintain 50 million fans; with content as the "soft" entrance, LeTV video brings flowers and music, music and video, and provides content services for hundreds of millions of users. Just next Friday, LeTV Film Co., Ltd. produced a large-scale "Great Wall" directed by the director of the artist, and also asked for a lot of support.
More importantly, LeTV's unique business model provides a direction and a possibility for all companies around the world who are trying to innovate, transform and upgrade.
However, the turmoil this month after the letter was sent out has already affected the judgment of entrepreneurs, the public and media friends who really care about the ecological model and care about where the business economy will go in the next era.
Just a few days ago, the chairman of a LeTV heavyweight supplier partner that I respected deliberately came to me for more than 2 hours. He is not talking about the supply chain. He is here to discuss the ecology with me. He has focused on an industry for more than 20 years and is a global leader. After seeing the LeTV model in the past few years, I began to study cross-border and ecological. Now, after seeing our problems, I believe that the future of business still depends on professional division of labor.
He finished all, and finally asked me: In fact, people are very short in this life, what is it like for you?
This incident touched me very much. I realized that the storm of public opinion around LeTV is essentially the collision of traditional thinking with the ecological thinking of the next generation Internet; it is the trend of the professional division of labor and the Internet ecological model who can represent the future of business.
Specifically, the professional division of labor model essentially enlarges and strengthens itself through economies of scale rather than subversive innovation, and then pursues the maximization of corporate profits as a market leader or even a monopolist; and the Internet ecological model is After opening the value chain, we will strengthen and expand ourselves through value reconstruction and value sharing, with the aim of creating new value and maximizing user value.
In the process of China's economic transformation, can the market provide a sufficiently open and enlightened environment for many companies seeking entrepreneurial innovation, transformation and upgrading? And LeTV, just at this time served as the touchstone. In turn, can LeTV truly become the next generation model that the market can learn from through its own practice?
"The first phase of the ecological strategy, new species, anti-conventional and blindfolded"
Before giving the answer, we want to analyze it first.
From the day of its birth, LeTV is a new species with anti-conventional genes in its bones.
The ecological model is too new. LeTV Super TV has been launched to the market for just three years. Mobile phones, sports and automobiles were released only last year. Internet finance was officially unveiled in November this year. It’s new to many people who don’t understand what LeTV is saying. Many new people want to persuade themselves to desperately search for our boundaries and logic; it’s new enough to keep itself in a longer time dimension for people to examine and judge. It can't be self-certified and it can't be proved - it is the most lonely species in the epoch.
The ecological model is too unconventional. With the new force, it wants to overthrow the theory of professional division of labor that has been popular for more than a hundred years and in the industrial age, trying to create new value through innovation and ecologicalization.
Many people say that LeTV is radical because it is almost in an anti-conventional situation. Many people are questioning the speed of LeTV, but LeTV has never been blindly accelerating in pursuit of speed, and expanding in order to pursue scale. LeTV is a forward-looking company that enters a strong and relevant field and is looking for opportunities to break through innovation and value creation. LeTV's entry into new industries is fast, but it is a long and dangerous process to truly break through innovation and value creation. This is a path without shortcuts, because we cannot copy, cannot follow, and only listen to the heart. Guidelines.
The real innovation is like this. Making money and making money is something that every business will do, but if we want to play a respected role in the global economic landscape, we must take the patience and the initial heart of entrepreneurship in order to quickly seize the opportunity given by the times. Resist the loneliness and suffering in the process.
LeTV is not in a hurry to make a profit. Since the birth of LeTV Super TV, it has created a precedent for high quality and low price. Chinese users have been through the "low quality and high price - low quality and low price - cost performance" for 30 years, they are very satisfied and very accustomed. Therefore, LeTV’s behavior is also considered to be anti-conventional – people have seen LeTV burn money to subsidize users. In fact, LeTV has done more than this. In order to let users have a better experience, we sacrificed profit and delayed commercialization. - This is the most direct price that Le is regarded as "anti-conventional".
LeTV, it is not just anti-conventional, it is simply the most common sense of existence. LeTV's scale, business, and genes all seem to have nothing to do with the car – why is it that the investment is huge, the cycle is long, the technical threshold is unattainable, and even Apple can't make it?
Based on the above, many people regard LeTV as a different kind. If heterogeneous subtexts are different from traditional new thinking, new models, and new strategies, then LeTV is indeed a heterogeneous, new species emerging on the eve of the next era of the Chinese Internet.
In this way, "the blindfolded madness", as seen in the video, LeTV people will fall, get hurt, climb up, until a real leap. It is after the tempering of the “robbery†that LeTV truly achieved the goal of the first phase of ecology:
All of LeTV's sub-ecologies, which have been officially launched, have achieved relatively good market positions in their respective industries;
We will use the three core intelligent hardware to fully cover the user's family, mobile and travel life. "Platform + Content + Hardware + Software + Application" is the entrance, integration is a three-dimensional multi-dimensional scene;
We entered the United States, the commanding heights of the global market, and built the ability to serve global users in this high-value, high-return market. Not long ago, we also reached a strategic cooperation with AT&T, the US telecommunications operation giant, which is the first time they have been holding Chinese companies for many years;
Solid underlying technology layout, tens of millions or even billion-level terminal entry, high-value users, strong content-based and event-running capabilities. . . . . . . . The achievements of LeTV's first strategic stage have laid the foundation for the next value creation and performance explosion.
"The second phase of the ecological strategy: focus on, strengthen the counter, operate and scale to obtain high-value users and pay equal attention"
I have already clearly expressed the problems in the first stage of the ecological strategy. Every enterprise that wants to achieve greatness has to go through many such ups and downs in development. What is important is that we can clearly understand our shortcomings and shortcomings, and actively and effectively carry out improvement and sublimation. These are the most valuable assets for LeTV and have far-reaching implications for our future development.
I emphasize once again that LeTV has never said or changed its strategic direction. What is changed is the strategic rhythm. We will enter the second phase of the ecological strategy rhythm in advance: focus on the existing market, initiate internal organizational changes, and strive to achieve ecological reinforcement across organizations within three years; in the listed company LeTV system, I will put more energy into it. The profits of listed companies and TV ecosystems will enter a stage of rapid growth; in the LeEco system of non-listed companies, P&L (profit and loss) management will be fully promoted, and the cash flow of ecological operations will increase rapidly and the value of high-value users will be equal. development Goals.
The mobile phone supply chain that everyone cares about is gradually being solved, the product supply will return to normal, and Le Pro3 has resumed sales. Eco AI mobile phone Le Dual3 will be released soon;
Relevant financing work is progressing smoothly, and we will release it at the right time;
The sales system revolution has started. Through business integration and organizational transformation, we have established LeTV's eco-sales and service platform. This is the sales and service system of omni-channel, three-dimensional and full-paying eco-products with UP2U as its core and its own O2O platform. Since the first change in the retail industry from offline to online, I hope it can really lead the second revolution in the retail industry.
"My dream of blue sky and the dream of change in the automotive industry for a hundred years"
Now let's talk about the most unconventional existence in everyone's eyes: LeTV supercar.
Everyone knows that LeTV’s difficulty this time, the second very important reason is related to the car. This is a dream of blue sky dreams from my heart and the revolutionary dream of the automobile industry. We have been blindfolded for three years in the automobile industry, investing a lot of resources and energy. In our eyes, it is a very great undertaking and also a mission. The cause of the business, although in most people's eyes, LeTV is an Internet company, the car is the most unconventional existence.
Eight years ago, people still thought that mobile phones were a communication product, and Jobs said it was a mobile Internet product. When Apple made it a mobile phone, the Internet and it was one day, Apple became the world's greatest company;
Four years ago, when people still thought that television was a home appliance, Coke considered it a home Internet ecosystem. When one day, Let's let it integrate content, cloud, application and the Internet, the real ecological TV was born, it subverted the entire TV industry; when the big screen and the Internet merge, it has broken the innovation and ecologicalization. The music of the anti-model subversive concept of the company appeared;
Now, people still think that the car is a travel tool, and we think it is a traffic Internet ecosystem. When one day we let it integrate electricity, intelligence, sharing and the Internet, it will subvert the entire automotive industry. When the car and the Internet are going to merge, there will be a company that goes beyond Apple, and LeTV will most likely be the company.
If you look at the future and look forward to the future, LeTV will look like an unfamiliar gamble; but standing in the future and looking to the future, LeTV is the most suitable and most capable enterprise in the world.
Because the next generation of the automotive industry will be a master of cross-border innovation and technology. We believe that electrification, intelligence, Internet and socialization are the direction of change in the global automotive industry in the next decade. Based on the judgment of industry trends, LeTV has been committed to leading change with triple thinking from the beginning.
The first priority is the innovative thinking of the Internet: The intelligent electric vehicle in the Internet is the next realm of subversive technology and innovation, and the perfect integration of cross-border technology.
The value chain of the automobile industry is being reconstructed and relocated - the core value of the car has changed from a vehicle to a new scene of traffic Internet life; the era of cars from non-renewable petroleum energy to new energy has become irreversible, the traditional car The core technology is just a gasoline powered system around the engine. In the next era, the core system of the Internet intelligent electric vehicle is composed of four major technologies: computing system, driverless and AI, Internet and electric.
Therefore, we must break the boundaries between the Internet and technology, electric vehicles and traditional cars, cars and other smart terminals, from the underlying technology to the upper applications. In the past few years, LeTV has already transformed the traditional automobile industry by breaking the technical boundary between the Internet and cloud, big data and artificial intelligence, automobiles and other intelligent terminals, and in the past three years, we have accumulated research and development in the Internet intelligent electric vehicle technology. All the core technologies required are in an absolute leading position among new players in the next generation of automotive in the world:
Everyone will see a lot of LeTV's business today in the future car: Now LeTV will become the display system of the future car; now LeTV will become the brain of the future car; now EUI will become the nerve center of the future car; Now LeTV, sports, music, and car networking will become the entertainment service system of the future car; now LeTV cloud platform will become the artificial intelligence and automatic driving platform of the future car; now the easy to get and the zero-sense will become the future car Shared platform.
The second is the ultimate technology and the ultimate product thinking: unlike mobile phones, LeTV is entering the early stage of the immature development of the smart car industry value chain. Our challenge and opportunity is to be able to create a product that can completely replace the traditional car and promote the user's habit of rapid migration. It must start from the lowest level of technology and be extremely demanding on innovation: high density and high security. Battery grouping technology and battery management solutions, motor systems that clearly exceed engine performance and energy efficiency, electronic control systems that efficiently use electrical energy, artificial intelligence and driverless systems, and in-vehicle interactions, electric Automotive network communication solutions, vehicle networking technologies and application systems, etc.;
Electric cars can completely kill traditional cars in terms of acceleration performance, but they need to meet the most demanding requirements to push the technical performance to the limit. LeTV is a company that has the ultimate performance experience gene for users. We started from the very beginning. Adhere to the next generation of products that surpass competitors, recruit the world's top teams, and perform top-level configuration and development on all core parameters and performance.
The third priority is subversive mode thinking: we have made all other preparations for the super car to completely subvert the existing traditional automobile industry rules and user experience by defining the future big-screen ecosystem and the construction and operation of the mobile Internet ecosystem. : Disruptive business models, profit models, marketing models, and leading R&D models and product values. Industrial change is doomed to the fact that existing rules must be subverted, everything must be thoroughly innovated and evolved, and LeTV, in this matter, has full grasp and successful experience can be used for it.
To a certain extent, LeTV has become the founder of the Internet electric smart car; we hope that the LeTV model will help the Chinese auto industry to complete its 100-year leap.
Four months ago, we announced the news that LeTV supercar settled in Moganshan, Zhejiang. The day before yesterday, we officially got the plot. Taking this as a starting point, we will build China's first D-class car factory, China's first Internet eco-super car factory, and China's first open super-car industrial park with UP2U as its concept and full user participation. At the end of December, we will officially announce the significant progress of the LeTV Supercar Industrial Park.
(Summary) In three years, LeTV has been subversive in all areas of the car: cross-border industrial layout based on intelligence, electric, Internet and sharing, comprehensively subverting key hardware from design to performance, from speed to driving experience. Indicators, research and development and master the core technologies such as algorithms and AI. After overcoming countless difficulties and pressures, we and our strategic partner FF will soon be able to show you the revolutionary results we have achieved.
Today, I want to spoil through one of the most watched car power performance test videos here (about how FF production cars have overturned the world's fastest 100 kilometers speed record)
LeTV's new car's 100km acceleration? Seconds - this will definitely be a number that shocks the world. But I still can't disclose it now, leaving a suspense for everyone, see you in Las Vegas on January 3. I believe that 99% of people do not believe that an Internet company has such a limited performance by mastering the core technologies of battery, motor and electronic control. But this miracle is realized! This will be the first imprint of the Internet's ecological model in the global marketplace, and it is a full expression of the ability of startups to build and possess disruptive innovation.
Ladies and gentlemen, in the past two years, LeTV Eco has created too many miracles. Of course, it has also taken a lot of detours: while our strategy implementation is too fast and actively deploying future technology and innovation projects, it ignores the current cash flow of ecological operations. Positively growing rapidly... Frankly speaking, I used to say that "LeTV may succeed, maybe it will die on the road to success." It is because we know that the Internet ecological model is unique. We have no experience to learn from. Only by constantly experimenting with mistakes can we move into the future.
After this storm, LeTV will truly mature. I can say this now, LeTV Ecosystem will be successful, and supercars will succeed.
I know that many people want to know the answer to that question - so desperately, why?
Because I want to create something unique to the world.
If you are willing, please give us some time to adjust and repair; of course, the questioning of LeTV in the process will not stop, the warrior's return is the battlefield. Everything can only be given time to prove: speak with action, speak with results, speak with facts.
We have such a group of “same people†who believe that the Internet ecosystem model will definitely represent the future: Dream On and All In
I have given all my life and even my life to my dreams, I believe that I will be that 1%; I believe that if you can also do your dreams, you will become that 1%.
I believe that the world will make way for All In. thank you all.
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