On the evening of March 28, Tencent invested $1.8 billion in Tesla and obtained 5% passive equity, becoming its fifth largest shareholder. After the news was released, Tesla's stock rose from the previous day's pre-market trading, and Tencent's book profit reached 490 million US dollars. It is undeniable that Tencent’s shots have made both sides gain a lot.
Tencent is not currently involved in Tesla operations
Stimulated by sales in the first quarter, Tesla's share price rose sharply on Monday, surpassing Ford, one of the three traditional American auto companies. On Tuesday, Tesla shares rose again.
Tesla is currently building a large lithium battery plant in Nevada with a $5 billion investment, which will be used for models such as the Model 3.
According to public information, the current top four shareholders of Tesla are: CEO Mask holding 21%; fund giant Fidelity holding 14%; independent asset management company Baillie Gifford holding 8.2%; (T. Rowe Price) holds 7.3%.
The news directly stimulated Tesla's share price to reverse the decline before the US stock market, and turned to nearly 3%. It is worth noting that Tencent is not actively holding shares. In other words, Tencent will not actively participate in Tesla's operations.
Can $1.8 billion really capture strategic value? Although there is a heart of playing cars, but there is no power to build a car, this is the fact that Tencent must admit. Even if Tencent's cash is sufficient and capable of implementing investment, the $1.8 billion is not a decimal, and Tesla must have a more ambitious strategic plan. However, if Tesla refuses to engage in deeper cooperation with Tencent, then this investment behavior is at best a fame and fortune, and the strategic value is not large.
Playing the car, we are serious
In recent years, Tencent has been making frequent efforts in the field of building cars. First, it has jointly invested RMB 1 billion with Foxconn and Harmony to establish a harmonious Futeng joint venture, but soon this business will not end. Later, he and Baidu jointly invested in the Weilai Automobile, which will only show its glory on the PPT. It may also be because of its lack of confidence. Therefore, in the critical moment of planning for a car, he chose the Tess that have achieved good results in the market. Pull as a leader.
Tencent's optimism about Tesla is also a good thing. Tesla’s head, Musk, has become a legendary entrepreneur and even considered by the media to be “Steve Jobs Secondâ€. In addition to Tesla, Musk is the CEO of SpaceX, which recently achieved the first re-use of rockets for space launch in human history, a major achievement that will greatly reduce the cost of space exploration.
Harmony, harmony, and finally smashed Tesla, this is Tencent's three sensational romance in the automotive industry. From the perspective of "family conditions", no one will fall into the wind. In the end, it is reasonable to choose to pay a large sum of money to marry a foreign "wife" with better comprehensive strength.
But for Tencent, holding this small amount of Tesla shares will not help Tencent open the electric car market. Tencent also did not announce a specific plan to establish a joint venture or other project with Tesla. Tencent is only responding. For the future cooperation, Tencent and the invested company will also develop some commercial cooperation in addition to the pure equity relationship.
Where is the consumer's hot spot, Tencent's focus is on. This makes us have to think that after Tencent’s share of Tesla, will it be embedded in Tesla’s central control display. Extremely, you can think of not starting the car without reading the advertisement, and want to skip the advertisement. Members can be opened, and it feels terrible to think about it.
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